Bilot is certainly one of the most relevant ICT players in the Finnish market. Undisputed leadership in pioneering the latest SAP solutions and merging Microsoft with SAP to produce superior usability has fuelled staggering growth for the past 8 years. It is now time to launch global presence and again, with a unique go-to-market strategy. Here is how it goes…
Bilot’s rock’n’roll pride, The Insultants, which took silver medal in the 2012 FirmaRock finals (national inter-company rock competition) is again on stage in 2013. Thanks to our globally networked economy and international fame accelerated by Facebook, LinkedIn and other social media, The Insultants have steadily grown their fan-base all over the planet. Taking part in this national rock-extravaganza last year was not coincidental or spontaneous, but it was the first step of Bilot’s carefully planned internationalization scheme.
Growing global uncertainties spur individuals and even companies to seek positive vibrations and mental relief from idols they can look up to. The Insultants provide such an escape. The fame has spread like bush-fire and Bilot is exploiting this to execute its strategy. But what does this have to do with the company’s business?
For several years the sales of CD’s has declined and the music industry’s well-being has been depending more and more on merchandise sales. Instead of creating the typical portfolio of merchandise such as attire, posters, beach towels, linen and other “waste”, Bilot will exploit the global music industry merchandising channels to distribute its SAP and Microsoft business solutions. The Insultants’ success provides the access to the international music mega-retailers such as FNAC, Virgin and HMV who have filled the declining CD sales void with broad offerings of all kinds of audio-visual products, hardware and software.
These outlets are hubs where young adults and decision makers spend time and are exposed to latest trends. The most successful outlets are those who have the best selection of the most recent content, products and solutions. With the growing international fame of The Insultants, it is expected that also their fans will flock to these superstores in search of The Insultants merchandise.
Instead of the ordinary merchandise, The Insultants portfolio will include really cool collaboration and business applications for the modern information worker. Robust SAP e-commerce platforms will come with music, which makes the transaction more pleasant, generate recurring transactions, increase single purchase value and improve customer loyalty - a known fact is how music positively shapes buying behavior in general. Although SAP HANA is expected to accelerate processing times, CEOs and business controllers alike, can stream The Insultants’ music to energize the otherwise tedious assignment of reporting. When applying fuzzy logic to reporting, disappointing results can be automatically softened with relaxing tunes and reports with exceeding expectations would trigger appropriately up-beat melodies. What comes to Bilot’s Mobile Solutions, this musical integration to hand-held business applications and processes is a certain success with an endless number of use cases. The fact that Bilot has a known presence in the Microsoft marketplace, The Insultants’ value proposition can have monumental proportions. Microsoft-on-top-of-SAP solutions can now be enriched with musical galore and collaborative applications receive a new definition.
This convergence of high-end business applications, rock’n’roll music global software distribution will take Bilot to unprecedented heights. It will mark the start of a new era where once again Bilot is the pioneer.