Claude revolutionizes ChatGPT: it expands its functions for free and limits less, with ads!

Recently, Anthropic and OpenAI have entered into a competition due to Anthropic’s Super Bowl ad, which highlighted how the ChatGPT experience will be transformed with the inclusion of advertising. Claude now expands his capabilities for users at no cost.

Recently, Anthropic revealed that users who use Claude for free now have the ability to create files, integrate external services, use the skillsamong other functions.

The file creation feature, which was implemented in September, covers everything from creating Excel spreadsheets and PowerPoint presentations to the creation of PDFs and Word documents.

These types of office documents are generated by Sonnet 4.5one of Anthropic’s most advanced AI models to date.

Now, the connectors are available in the free version, facilitating integration with platforms such as Canva, Slack, Notion, Zapier, as well as with PayPal, Stripe and Trivago.

This experience is already seen in other chatbots such as ChatGPT, which includes Adobe Express and other applications/platforms.

Skillsa new function Now accessible to free Claude users, it allows AI to “perform specific tasks in a variety of ways.”

This feature makes it possible for the user to upload folders full of instructions, scripts, and other resources for more complex tasks.

For the average Claude user, the most relevant thing is that Anthropic has expanded the duration of conversations, interactive responses and has improved voice quality and image search functionality.

There couldn’t be a better time to expand Claude’s features, with the arrival of ChatGPT announcements for free and Go plan users.

In fact, Anthropic takes the opportunity to promote with the slogan “No ads in sight”maintaining the company’s commitment to preserving Claude free of publicity.

Last week’s announcement hit OpenAI, prompting OpenAI CEO Sam Altman to respond directly to Anthropic shortly after it aired.

What Anthropic did was illustrate the paradigm shift in ChatGPTnot because their answers are aimed at selling products, but because they show what it would be like for ads to appear on the side while the AI ​​chatbot interacts with users.

The main difference between using ads in a chatbot with AI like ChatGPT is that they enter a very personal space where many users use AI to share emotions, daily conflicts or sensitive information about their lives.

While ads in the Google search engine or on YouTube occur in a transactional context (purchase intention or search for information), in an AI chatbot the interaction is relational (personal space).