Netflix revolutionizes: New app with vertical videos, already in testing!

After the shocking announcement of the acquisition of Warner Bros, Netflix is ​​ready to incorporate important updates both on its platform and in the mobile application.

According to The Hollywood ReporterNetflix has been experimenting with new vertical video features which he plans to launch this year.

It was in the recent presentation of results where Greg Peters, co-CEO of Netflix, mentioned that the platform It has been offering a vertical video stream for several months now in your mobile application.

This includes from series clips to Netflix’s own moviesand is likely to expand to other types of new content, such as video podcasts, which began airing this January.

Peters said: “You can expect that we will add more clips based on new content formats, such as video podcasts. We will integrate the most relevant elements of this content into the feed “vertical video”.

In addition to vertical videos, which will cover various types of content, Netflix is ​​also developing a new interface for your mobile applicationwhich will be released later this year.

The purpose is to establish the foundations for Netflix’s expansion in the next decade in its different business areas, according to Greg Peters.

Following the model of the great redesign of the interface for televisions which was rolled out last year, this highlighted the home screen with a new content recommendations banner.

This new design was created with the idea of provide a more adaptable space for the present and future. Peters assures that the new interface for the mobile application will also function as a platform for what is to come.

The important update that Netflix will implement on Android and iOS is due to the fact that users are increasingly consume more content on their mobile deviceswhile Netflix evaluates its possible competitors, which now include social networks such as Instagram.

Just like public attention is more varied with a broader spectrum of options such as streaming, open television, cable television, video games, social networks, big technologies and video platforms.

This is what Ted Sarandos, CEO of Netflix, highlighted: «Amazon owns MGM, Apple competes for the Emmys and the Oscars, and Instagram is the next competitor. “YouTube has just overtaken the BBC in average monthly audience.”

Live Voting

Netflix introduces a new feature todayaccording to TechCrunchwhich allows users to interact with live content through voting.

This functionality debuts with the new program Star Searchwhich has been available on the platform for a few hours.

Platform users will be able to choose their vote from a menu of multiple options or rate someone’s performance on a five star scale.

The vote can be cast either with the TV remote control or with the Netflix application, and there will be a limited time to do so, since if you watch the program later, you will no longer be able to participate.